Treat the market as a technical input
Product classification, ingredient limits, permitted wording and notification routes can vary. The target country and sales channel therefore belong in the first brief.
Build the document matrix early
Specifications, analytical documents, production records, packaging information and requested certificates should have clear owners. Mark each item as available, to be prepared or third-party supplied.
Synchronise label and formula decisions
Claims, serving information and mandatory warnings should be reviewed alongside the formula. Technical content approval before final artwork reduces rework.