Define the product and market objective
State the product category, intended user, sales channel and target country. Share desired claims or reference products as objectives, while allowing technical and regulatory review to confirm what is feasible.
- Product category and intended use
- Target user, country and sales channel
- Positioning and price segment
Describe format, packaging and volume expectations
Capsule, tablet, sachet, liquid or cosmetic pack choices affect process, cost and minimum quantities. An initial order range and annual forecast help create a realistic production scenario.
Make the decision timeline visible
Identify who approves samples, design, labels, documentation and purchasing. Working backwards from the target launch date reveals dependencies and schedule risks before they become delays.
