Format is more than presentation
Capsules, tablets, powders, sachets and liquids directly affect ingredient compatibility, use experience, serving approach and manufacturing method.
The target market belongs in the brief
Label, ingredient direction and available documentation may vary by country and channel, so the target market should be defined at the start.
Choose for scale
An approach that works in a sample must remain feasible at production scale. Ingredient sourcing, process tolerances and packaging compatibility should be assessed together.
