What should the first brief answer?
Product category, target market, preferred format, intended positioning, estimated volume and timing create the core framework for an initial review.
- Product and user objective
- Market and channel priority
- Format, packaging and volume direction
- Any current formula or reference product
Why assess technical feasibility early?
Formula, ingredients, process and packaging affect one another. Reviewing them together early reduces the risk of delays, rework and uncertain costs.
Make decision points visible
Defining owners and approval order for samples, packaging, documentation and production planning helps the project move forward with control.